Tracking, Reporting and Analysis
Detailed reporting is an essential component of a successful email marketing programme. Regular analysis and review of your email campaigns is the best way to know where improvements are required. Best Response Mail provides a comprehensive suite of integrated real time reports to deliver the information you require.
The reporting suite within Best Response Mail provides all of the information you will require to fully analyse your campaigns. Some of the key features are detailed below.
Revenue Tracking
Our post click tracking functionality will enable you to view how much revenue your email campaign has generated. As well as providing revenue details per subscriber, you can even create a new list to target the purchasers with a follow up campaign.
Heat Map
The heat map report displays where your subscribers have been clicking and what are the most popular links. The information in this report enables you to constantly improve your email layouts and content to create a winning campaign.
Response Time Line
This report enables you to see peak opening periods from your subscribers.
Opens By Subject Line
If you use multiple subject lines, this is where you can analyse the results.
Google Analytics Integration
Our Google Analytics integration enables you to view summary reports from your analytics account within the Best Response Mail interface.
Exportable Results
All of the results are exportable to excel.
Goal Tracking
Set goals for each campaign and see how you performed against targets.
Drill Down
All of the reports provide drill down functionality. This enables you to discover more detail such as opens by domain. All drill down paths reach the ability to save a new list of subscribers.
List Creation
Create a new list from many different actions such as opens, non-opens and even people that clicked a certain link.
To Turbocharge Your Email
Marketing Campaigns With:
- Revenue Boosting Tips
- Best Practice Advice
- Latest Industry News
