Advanced Email Marketing Software Features
Once you have got to grips with the basics, start using our advanced email marketing software features.
Subject Line Testing
The Subject Line Selector is a powerful tool that lets you broadcast your emails with up to ten different subject lines and analyse the results to discover the one with the highest open rate. It will automatically broadcast the winning subject line to the remainder of your database.
Effective use of this tool will help you refine your subject lines and learn what really works with your subscribers.
Delivery Check
Deliverability Check will provide you with feedback as to how your message will work against the various spam checkers. It will assess both the content and format of your message and provide warnings based on wording or format issues such as a poor image to text ratio.
Regular use of the deliverability check tool will maximise your chances of getting to inbox.
Inbox Preview
Your subscriber list will be comprised of recipients utilising a number of different email clients such as Hotmail, Gmail or Outlook. Each email client can render your email in slightly different ways.
Inbox Preview lets you preview your email in all of the main email clients to ensure that it renders correctly. This works with both images on and images off ensuring that your key message is delivered when images are switched off.
Dynamic Content
The more targeted your message, the better the results. Dynamic content enables you to target your recipients with the relevant offers and content based on their preferences.
This method can reduce the requirement to create multiple messages and enable you to get the benefits of targeted campaigns.
Revenue Tracking
Our integrated revenue tracking only takes a few minutes to install on your website and will then enable you to review all revenue generated from each email campaign.
This will enable you to set revenue targets from your campaigns and regularly review how you are performing against them.
Automated Campaigns
Automated campaigns can be a fantastic method for generating further sales and solidify your relationship with your subscribers.
The first place to start is an effective welcome campaign. As soon as someone signs up to your mailing list, schedule a series of emails to welcome them to your list. This will prepare them for your regular newsletters and increase the chances of them interacting favourably with them.
Another use for the automated campaigns is date based automations. This can be used to trigger automated emails based on dates such as birthdays, last order dates or date of booking.
Integrated Sign Up Forms
Utilise our integrated sign up forms to enable any sign ups from your website to be automatically placed in one of your lists on the best response system. This can be from a one box to multiple field sign up form.
Share to Social
This enables you to join the dots between your email marketing and social media strategy.
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Marketing Campaigns With:
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