It is essential that email design is not considered in the same way as print or web design. Email is a completely different medium and should be treated accordingly. While there are many basics and best practices, you should take a staged approach to designing your email templates. Test different layouts, colour schemes, calls to action and more to discover the best combination for your brand.
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The law in the UK takes a very dim view on illegitimate senders and it is very much on the side of the recipient. Gradually, the Information Commissioner has been granted more powers to fine those senders breaching the law.
It can be very appealing to businesses looking to grow their lists through less legitimate practices. However, the result could be extremely poor results and blacklisting and even some extremely large fines.
The days of blasting the same message to an entire list and hoping for excellent results are behind us. Software such as Best Response Mail enables users to easily create segments of their database on many different criteria from their gender through to a link that they clicked in an email campaign.
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