The Best Response Mail blog

Email marketing is by far one of the most effective strategies available to marketers today, but it comes with a certain set of challenges. Not the least of those is coming up with a comprehensive list of valid addresses. A great way to gather customer email addresses is at the point of sale in a retail location, but this method will only work if it is done very carefully.

For many companies, 2012 is going to be the year that they commit themselves to making the most out of e-mail marketing. Even companies who have had strong contact lists in the past find that they lose subscribers due to changes in e-mail address, complaints about spam and other issues. However, a few failsafe methods will help any company grow their presence on the Web.

There is no doubt that email marketing is one of the most effective methods of reaching out to new and existing customers. However, these marketing campaigns are useless if they are not tailored to the information customers truly want. There are three primary sources for gathering this information, each with its own set of risks and rewards.