The Best Response Mail blog

Every new year brings new challenges for online marketers and 2012 should be no different. We have highlighted a number of areas that should be addressed when considering your strategy for next year.

Christmas is the biggest time of the year for online sales which means that email marketing will play a big part in driving revenues for those sales. The frequency of email received by subscribers will grow hugely so it is important to continue to stand out and get the best response from your campaigns.

A recent DMA survey discovered that email traffic in 2010 grew by 60% on the previous year. This demonstrates that it is still an extremely valuable medium to many marketers. However, with this growth in traffic, many marketers are wondering how to gain attention in the inbox.